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When taking stock photos you must be very careful with everything on the screen. The props need to have a purpose. The models clothing must have a purpose. And yes, the color must be there for a certain reason.
Color in photos can greatly make different moods and emotions among the viewers. Changing the overall color hue of a picture can turn it from dull and boring to fun and a great advertising photograph. Of course, not all pictures are meant to be fun and bright. Using a color scheme that is right for your stock photo will make it a great picture.
If you have seen pictures or even know a little bit about color then you know the usual stereotypes of color. Red is usually stereotyped as a color of love, anger, fire, danger, stop, and many other things. It is really how some certain colors can tell a story all in themselves. If you are taking a picture of a couple, for example, rather than have the color hue of the picture is perfectly white balanced try adding some red to the setting. This can make the picture of the couple show more romance or love.
Every main color has its moods which it is famous for. Blue can be thought of when thinking of coldness, water, etc. Black can be referred to when thinking of something elegant, classy, powerful, scary, and evil.
Having a stock photo that has even color tones and is white balanced correctly is a very safe way to take pictures. This sort of use of color is generic and you don't have to worry about your picture coming out wrong or giving the wrong effect you wanted to go for. Using colors to add more meaning to your pictures can be considered a more advanced technique. Do not, however, use the fact that it is more advanced keep you from experimenting with colors.
A good way to use color schemes in stock photography is to try to go over the top when experimenting. If you're taking a picture a couple, as mentioned above, use the hottest reds and go over the top. Once you reach this over the top level it will be very easy for you to lower this extreme color usage to a more believable level.
Be extremely careful when using powerful colors in your photos. A bright red tie on a model that is a brown object that is meant to be the object of interest will not work. The bright red tie will take away the attention from the object of interest. The viewer will be drawn to the red tie and that will seem to be the object of interest.
Make sure when you set up your photograph that bright and powerful colors are only on objects of extreme importance. If the object is not important simply get rid of it or desaturated it in a photo editing software. The powerful and bright colors can also be used to draw attention. A black and white photograph with a bright red rose will draw the viewers eyes to the rose. This can be used in a more subtle way where the entire scene is in color but slightly less saturated as the red rose.
Al Sanez has a great program that teaches how to sell pictures online easily.
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